Driving Innovation in AI, Marketing, and Sports
Thiago Carneiro
PhD Researcher | Digital Marketing Specialist Football Coach | Multilingual Problem-Solver
With a dynamic blend of academic excellence and practical experience, I am a first-year PhD candidate at Royal Holloway University of London, specialising in AI-driven innovation for health services. My academic journey includes an MSc in Digital Marketing and a BA in Marketing, complemented by diverse project work with professional football players.
As an active football coach, I contribute to Balham FC’s first team in Step 4 of the English League, Brentford FC’s Initiation Phase, and grassroots development at Hurricane FC in Berkshire. Beyond the pitch, I’ve developed and launched online courses across platforms like Udemy and Hotmart.
Fluent in English, Portuguese, French, Spanish, and Italian, I thrive in multicultural environments and excel at tackling complex challenges through strategic analysis, attention to detail, and effective communication. My interests span tech, sport, and health, with a focus on leveraging innovation to drive meaningful change.
I Solve Problems
Faced with many challenging moments during previous professional roles, I have always re-defined problems such as reducing the price of a lead during a lead generation campaign or improving a specific metric like the CPA, this was accomplished following a systemic approach and by understanding that big problems shape better solutions.
Data Driven Approach
I have always focused very heavily on data analysis, this has helped me to make better marketing decisions for businesses, I worked for a financial investor who run their marketing campaigns and acquired a high number of leads but had a very low conversion rate. Data suggested that the client had to align their omni channels in a more standardised format, so the UX would be seeming less across all channels.
Intelligent Advertising
Whether you need to build Lead generation campaigns, boost sales conversions or brand awareness combined with data intelligence and analysis to make informative decisions on your business and improve your ROI and ROAS, I will build a successful PPC campaign through Google Ads, Facebook Ads, LinkedIn Ads and any major advertising channel available.
Brands that Stand Out
If you need help with SEO to make your brand stand out in a fierce and competitive marketplace, I have worked closely with IT professionals and programmers who have inspired me to understand and develop SEO techniques to enhance strategic skills in digital environments, and this has led to more successful digital campaigns with better ROI. I have used SEM rush and A-hrefs to dive deeper into this concept.
Design Thinking
At the beginning of a lot of projects I have worked on, the team would get together and map out the customer journey for a particular product or service the business has to offer, we would then go through the stages of design thinking empathize, define, ideate, prototype and test. This included me joining and brainstorming through conceptualized marketing ideas.
Inbound Marketing
Video marketing, blog posts, webpage development, CRM such as HubSpot, Salesforce, email marketing. I have been exposed to all these tools and much more than I could even expect to come across for inbound marketing. I worked on a campaign to generate more exposure for an English school in Brazil and used a number of blog posts with sub-blogposts, sort of like a snowball effect, the ones that worked we doubled up on content, the ones that didn't work we used for research purposes.
